In addition to these central actors, supporting institutions can be established to improve the overall effectiveness of the cluster. The terms cluster associations (Aragon et al., 2012 Aranguren et al., 2013 Valdaliso et al., 2011), industry associations (e.g., Cooke, 2002Giuliani, 2005 ITD, 2009), regional development agencies (Peck and McGuinness, 2003 Seliger et al., 2008) and institutional thickening (Andriani et al., 2005) are also used in other research articles (as cited in Alberti et al., 2016). In the reviewed literature, these institutions are often referred to as cluster organizations (COs) (Frankowska, 2009 Adamus et al., 2017 Lis et al., 2020 Sölvell et al., 2003Sölvell et al.,, 2013, Institutions For Collaborations (IFCs) (Sölvell et al., 2003(Sölvell et al.,, 2013, cluster initiatives (CIs) (Frankowska, 2009 Klofsten et al., 2015 Adamus et al., 2017 Ketels & Memedovic, 2008 Sölvell et al., 2003Sölvell et al.,, 2013 or coordinator (Klofsten et al., 2015 Bembenek et al, 2018). Highlight offers access to an engaged tester community, granular targeting, and live data in visualized dashboards, while cutting time to insight in half. The turnkey, all-in-one platform handles your product research end-to-end from recruit to report, including any shipping of product. Highlight is an agile in-home product testing platform. This desire to drive value is what keeps the entire Highlight team laser-focused and committed to a very successful journey ahead. Empowering brands to build better products is our passion and in the past year, we have helped brands like Nestlé and Estée Lauder experience big wins in successful new product launches as well as product refinements. We are thrilled that our fast growth and innovation in the physical product testing space has been recognized by Greenbook. Head of Growth at Highlight, Calista Corley comments on the big wins, This recognition proves that the Highlight Agile In-Home Usage Testing platform is making a massive improvement in the way physical product people get closer to their customers, and Highlight will continue to innovate new technologies that allow physical products to be developed in the same agile, customer-centric ways as digital products' In 2022's GRIT Report Highlight secured three top rankings in their debut on the report:Įthan Kellough, Chief Product Technology Officer at Highlight on the #13 Technology Provider ranking, 'Highlight's inclusion on the GreenBook Grit Top Technology Provider list is testament to the fact that physical product designers, developers, and marketers have been lacking technology solutions to get them exceptional product data on tight timelines. Continue Readingįounded in 2021, Highlight, a next-gen in-home product testing platform, is proud to announce their debut and high ranking for three areas in GreenBook's annual GRIT (Greenbook Research Industry Trends) Report. The report has become the most comprehensive and detailed look into the global market research industry with countless brands using it as a tool when they are executing on their research. GreenBook, the premier marketing and thought leadership platform for the global consumer insights industry, has published the GRIT Report annually since 2011. 29, 2022 /PRNewswire/ - Founded in 2021, Highlight, a next-gen in-home product testing platform, is proud to announce their debut and high ranking for three areas in GreenBook's annual GRIT (Greenbook Research Industry Trends) Report.
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