#PORTRAIT RETOUCHING CREASE AT ARM SOFTWARE#
Dr Hany Farid, a professor of computer science and digital forensics at America’s Dartmouth College has come up with software that measures the degree of digital change on an image on a sliding scale of one to five.ĭr Farid would like his scale to be printed at the foot of advertisements to show how much work has been done to a picture. ‘Unfortunately, most people look at retouched images and see them as real, not the fantasy that they are.’īut it’s not all doom and gloom. ‘It’s a natural to make comparisons and if you’re surrounded by retouched images and are not confident or self-assured, you will feel worse about yourself, not better,’ she says. Model Erin O'Connor said: 'Fashion is built on perpetuating fantasy'īut psychologist and author, Gladeana McMahon, who works on reality shows such as Britain’s Next Top Model, believes viewing such images can have a negative effect on adult women as well as teenagers. Marketing agency Turn Key admitted recently to retouching a photo of Lily Allen to mark the launch of her jewellery range.
#PORTRAIT RETOUCHING CREASE AT ARM SKIN#
The ASA believed the excessive smoothing of Weisz’s skin gave viewers a ‘misleadingly exaggerated’ implication of the moisturiser’s performance. Earlier this month, another advert featuring Rachel Weisz was also scrapped. Turlington’s image had the skin lightened, make-up perfected, dark shadows reduced under the eyes, her lips smoothed and eyebrows darkened.īut these bans haven’t stopped the cosmetics giants. In the case of Roberts - who was promoting a moisturiser - excessive skin smoothing had taken place. Last July, as a result of a complaint by the Campaign for Body Confidence, the Advertising Standards Authority (ASA) ruled that the promotions for cosmetics by Maybelline and Lancôme starring Julia Roberts and Christy Turlington breached industry codes and were banned. In 2010, MPs Jo Swinson and Lynne Featherstone founded the Campaign for Body Confidence, with the goal of ensuring honesty and transparency in advertising. For while retouchers would once use an ink airbrush to alter actual pictures, the digital age has paved the way for it to become more extreme. However, it’s not just these rather amusing celebrity blunders that are so exercising the anti-retouching lobby, but just how far the practice has spread. The Simply Be error was added to the ‘Photoshop of Horrors’ gallery on the website where it is shown alongside images by the likes of H&M - which last year published a picture of a model with blank screen where her face should have been - and a Vogue picture in which Kate Moss’s daughter Lila’s fingers had been erased. False perfection: Britney Spears' picture has been airbrushed so she looks slimmer with flawless skin, right
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